The Pride Winnipeg marks include, but are not limited to, the Pride Winnipeg name, logos, official hashtag #pridewpg, and any word, phrase, image, or other designation that identifies the source or origin of any of Pride Winnipeg’s products. The height and width ratios of the logos must be maintained at all times. Please maintain a safety space that equals at least 100% the size of the square around the logo. Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Pride Winnipeg, or in a way that confuses Pride Winnipeg with another brand. Use our official and unmodified Pride Winnipeg logo to represent Pride Winnipeg.
- Rotate or change direction of the logo
- Change the colour of the logos apart from the indicated palettes
- Overprint or obstruct any part of the Pride Winnipeg logo
- Use old versions or any other marks or logos to represent our brand
These guidelines are designed to help use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way that is not covered by these guidelines, please contact us at firstname.lastname@example.org and include a visual mockup of intended use.
Promoting Pride Winnipeg
Using the Pride Winnipeg logos in advertising or marketing materials
We welcome and encourage the appropriate use of our logos in advertising and marketing materials. Our logos may only be used when referring to our organization, the 10-day city-wide festival or any other event organized by Pride Winnipeg.
Any misuse of our logos may result in a cease and desist order. We reserve the right to cancel, modify, or change these guidelines and our policies at any time at our sole discretion. For any questions about the use of the Pride Winnipeg names, trademarks, and standards please contact email@example.com.
- LGBTTQ* is the official identity acronym of Pride Winnipeg. It is used as an umbrella term to recognize identities such as, but not limited to: lesbian, gay, bisexual, trans, two-spirit, queer, questioning, intersex, pansexual, asexual, and ally.
- Pride Winnipeg Festival Inc. is our official legal name. We operate using Pride Winnipeg to identify our organization.
- The use of the word ‘gay’ is improper as an umbrella term (i.e. gay pride parade).
It is common for the following terms to be confused for one another, however they all have distinct definitions:
- Transgender (Trans): is the term for people whose gender identity/expression differs from what is typically associated with the sex they were assigned at birth. Other descriptive terms may include, but are not limited to: transsexual, genderqueer, androgyne, and gender fluid. These terms are adjectives and are discouraged from being used as nouns. Always use the descriptive term preferred by the individual.
- Transvestite: A person who sometimes wears clothes traditionally worn by and associated with the opposite gender role, informaly known as a “cross-dresser”. Transvestites generally have less or no desire to change their gender/sex identity. Always use the descriptive term preferred by the individual.
- Drag Queen/King: A person who dresses in clothing traditionally associated with the opposite gender role for the purposes of art and entertainment.
- Two-spirit is a modern umbrella term used by some Aboriginal groups for gender variant individuals in their communities. The modern term was chosen in Winnipeg in 1990 during the third annual intertribal Native American/First Nations gay and lesbian conference to replace the offensive berdache term. Two-spirit usually indicates an Aboriginal person who feels their body simultaneously manifests both a masculine and a feminine spirit or a different balance of those spirits.